An advised-only multi-asset fund, PruFund aims to grow client’s money over the medium to long term (5-10 years or more) while protecting them from some of the short-term market volatility of direct investment. As well as giving customers peace of mind it can also give them a more reliable income stream, particularly during retirement. PruFund funds are invested in the Prudential With-profits fund, the size of which offers diversification over a wide range of asset class and location.
The PruFund range has £56 billion assets under management and over 455,000 customers (as of 31 December 2020).
PruFund employs a smoothing process. It is specifically designed to smooth extreme short term stock market volatility by setting Expected Growth Rates (EGR) for each PruFund fund. Reviewed quarterly, EGRs reflect our view on how we think the funds will perform over the long term and gives advisers a guideline they can use for planning and cashflow modelling. The EGRs help smooth investment returns.
In the event of actual performance diverging significantly from the EGRs, Unit Price Adjustments (UPAs) are employed to amend returns up or down accordingly. While this means the fund does not experience the full highs of the markets, it also means it avoids the extreme lows.
We may decide to reset the smoothed price of a PruFund fund on a particular day to protect our With-Profits Fund.
If we decide to reset the smoothed price of the affected fund would be adjusted to be the same value as the unsmoothed price on the at working day. That adjusted smoothed price will then continue to grow in line with the Expected Growth Rate from the working day after this reset of the smoothed price. This is referred to as a Unit Price Reset in our literature.
There may be occasions where we have to suspend the smoothing process for one or more of the PruFund funds for a period of consecutive days to protect our WIth-Profits Fund. When this happens the smoothed price for the affected fund(s) is set to the unsmoothed price for each day until we reinstate the smoothing process.
There are many different versions of PruFund covering the major product lines of Onshore and Offshore Bonds, ISAs and Pensions. The two most popular funds within PruFund are Growth and Cautious.